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Multi-channel marketing, also known as “cross-media marketing” or “integrated marketing”, links traditional offline media such as direct mail and print ads with the interactive capabilities of Web, mobile, and social networks. Multi-channel marketing combines data, message, media and technology to achieve this single goal: tracking and improving the return on investment (ROI) of marketing campaigns.
What is Multi-Channel Marketing?
Why Multi-Channel Marketing?
Multi-channel marketing brings new growth opportunities to companies that embrace it. With the increase in online media consumption and the rapid growth of mobile applications, running a successful campaign is difficult without including new media. Forrester Research reports that marketers will spend more than $55 billion in interactive marketing by 2014. For companies that are serious about expanding their business, multi-channel marketing is no longer a nice-to-have; it is a must.
Multi-channel marketing brings several advantages:
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•The power of personalization: Building long-lasting relationships with your customers is about relevance. With
You Talkin’ To Me? you can build and deliver an individually crafted data-driven message based on each recipient’s preference. -
•Increasing response rates: Studies show that compared to traditional static direct mail campaigns, multi-channel marketing campaigns can increase response rates by 300 to 500 percent. Using a variety of carefully selected channels to quickly deliver a targeted message increases the likelihood of response.
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•Real-time visibility: In today’s economy, marketing professionals try to maximize the return on each dollar they spend. With You Talkin’ To Me?’s powerful Client Dashboard, you’re in full control of your campaign. You can monitor the campaign results immediately after launch and adjust your messages, offers, or channels accordingly.
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Solutions
Multiplying results through multi-channel marketing.
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