Hear Here! SM links the power of direct mail, print ads and other media with the interactive capabilities of the Web, mobile and social media. It’s a powerful marketing engine designed to make intelligent use of analog and digital communications by taking your message directly to customers in a personalized way through their preferred channels of communication.  Over time, this approach creates stronger customer relationships based on knowledge, trust and credibility – three of the most important components of a strong brand.

The fourth and most important component is differentiation.  To capture customers’ and prospects’ attention, you need to stand out from the crowd. Hear Here! will help you do just that with compelling offers and creative that enhances your brand to generate better results.

Here’s what Hear Here! can do:

1. •Increase response rates by personalizing the web page experience
   

2. •Capture email addresses through direct mail
   

3. •Enhance direct marketing campaigns
   

4. •Track response and online activity
   

5. •Gather information about prospects’ preferences
   

6. •Automatically route leads to sales personnel via email
   

7. •Provide accurate, real-time reporting
   

8. •Provide real-time insight on campaign performance
   

Hear Hear! simplifies the creation, management, tracking, analyzing and reporting of your web-based marketing by leveraging the wealth of information you already maintain on your customers and integrating it with additional personalized information and preferences your customers provide.

Using our market intelligence software and data mining and modeling services, coupled with our expertise in creating effective customized marketing communications, you can optimize the results of your targeted email campaigns and improve your direct mail response rates through the power of Hear Here!’s personalized URLs (PURLs) and the interactive qualities of the web.

Most importantly, Hear Here! is about using highly targeted PURL technology to maximize short term sales, while in the longer term winning and building customer relationships by earning their trust over time – with the acquisition cost per customer reduced to a minimum.

Your prospects will hear here:

They’ll get your messages through the channels they prefer, when and where they want to. Hear Here! can integrate direct mail, email. mobile, social media, print, and other media to deliver personalized, relevant and timely messages to your target audience.

You’ll hear here:

You can track your campaign results in real time through your own Client Dashboard. All respondent activity is captured and tracked as it happens, and available 24/7:

1. •Site visits and patterns
   

2. •Activity by page and by link
   

3. •Detailed lead information
   

4. •Survey results
   

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Personalized URLs (PURLS)

According to a recent DMA study, more than 42% of interested direct mail recipients prefer to respond online. Are you getting the leads you need? Increase your response rates by 300% by integrating personalized URLs with direct mail campaigns!
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Personalized landing pages

Make your landing page or Microsite visitors feel special by linking their personalized URL to a data-driven customized landing page tailored to their specific profile. Boost conversion rates for PPC (Paid-Per-Click) search engine ads and other marketing campaigns.
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Email marketing

Keep in touch with your customers by scheduling eNewsletters and auto-response “Thank You” emails, and notify your sales team immediately with lead notification alerts. With Hear Hear!, you can easily implement effective email marketing campaigns and integrate them with personalized landing pages to increase conversions.
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QR codes and mobile marketing

As more people use their mobile phones to connect to the Internet, mobile marketing is quickly becoming a must-have for all marketing campaigns. By using QR codes and SMS text messaging, you can stay in touch with customers on the go.
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Reports and analytics

Get a real-time view of your campaign’s results with Hear Here!’s Client Dashboard, where you’ll get instant feedback as to exactly what is and is not working. You’ll gather valuable customer data and send it immediately to sales and account execs for a quick follow up.
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